Being a professional artist who sells their work means that you’re a small business. Yes, it’s a creative business, but a business nonetheless. If you want to be successful, standard business and marketing practices apply! The basics of marketing for any business is to…
A professional artist has specialised training and skills in the visual arts (although not necessarily from colleges or universities), is committed to devoting time to artistic activities, and is actively selling their work. However, being a professional artist involves quite a bit more…
Today, online platforms are vital to any artist wanting to promote their work. Understanding how to optimise your images to be web-friendly, and help promote your site in the search engines, is a key skill for artists who want to…
Pricing your art is almost as much of an art as creating it in the first place! Whether you’re a beginner, or a seasoned professional, knowing how to price your work can be difficult and confusing. This article is meant to remove the confusion, and guide you through the key considerations you can use to develop…
It can be difficult for an artist to sell their art into the world. There’s a lot of competition in the galleries and exhibitions, and you’re all competing for the same customers. One approach is to expand your marketing and promotional efforts from individual buyers to other markets. One such market is…